Project «Madukko, a Maldivian girl» has been developed by OnAir in line with rebranding of luxury resort to portray a connection between the resort and the surrounding local people and culture.

Idea: to show the resort life and facilities through the eyes of local Maldivian girl, which gives «like a home» impression to the guests.

Benefits: unique point of view on the property photo shoot allows to promote the resort in social media and to get wide coverage in press. The imagery has been used in interior design and printed collaterals.

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